Blinkit
"Hunt" dives into the realm of 3D abstract art, offering a collection of mesmerizing render backgrounds and visuals
The "Hunt" project aspires to redefine the boundaries of digital art through the creation of 3D abstract renders that evoke a sense of depth, movement, and emotion. Focusing on the interplay of light, texture, and color within a three-dimensional space, "Hunt" pushes the envelope of visual storytelling
A 'self-serve' Seller Hub that enables businesses to start selling quickly with minimal operational friction.
To understand seller pain points, we:
Conducted seller interviews to uncover friction points in listing, pricing, and payouts.
Analyzed competitors (Amazon, Flipkart) to benchmark best practices.
Aligned with business teams to define success metrics.
Sellers needed quick onboarding and clear pricing controls.
Managing inventory and serviceability was critical for fast deliveries.
Business teams needed minimal intervention in the selling process.
We mapped out user flows for onboarding, inventory, and payouts, ensuring a simple, self-sufficient seller experience.
Guided Onboarding – Reducing friction for new sellers.
Dashboard Simplicity – Making metrics and actions intuitive.
Scalability – Handling seller growth from 50 to 500+ seamlessly.
Wireframes & Prototypes were tested with initial sellers before moving into high-fidelity designs
Phase 1 : MVP for 50 Sellers
A comprehensive platform with essential features was launched for 50 sellers, enabling continuous improvements based on their feedback to enhance usability and intuitiveness.
(1)
Onboarding: A simple, fast and hassle-free sign-up process
(2)
Product Listing: An intuitive system to upload and manage products
(3)
APOB (Additional Place of Business): Simplified application; reducing friction & enabling faster selling
(4)
Pricing Management: Competitive and dynamic pricing tools
(5)
Inventory Management: Real-time stock tracking
(6)
Blinkit Ads: Helping sellers increase visibility
(7)
Billing & Payouts: Transparent revenue management system
(8)
Internal Dashboard: Providing seller and compliance insights
(9)
(10)
Seller University: Seller guides and explanatory videos
Phase 2 : Scaling from 50 to 500+ Sellers
To support scale, additional tools were introduced
(11)
(12)
Serviceability & Availability View – Understanding coverage & stock levels.
(13)
Consumer Search Insights – E.g., analyzing where "Milk" sells best at which price points.
(14)
Seller University: Seller guides and explanatory videos
Phase 3 : New Product Launch Flow
The New Product Launch Flow ensured frictionless onboarding, backed by a pre-recharge model (₹25k recharge before activation)
(9)
Help & Support: Seller assistance tools
(10)
Seller University: Seller guides and explanatory videos